GDPR Policy

How we collect, use and protect your personal data

General Data Protection Regulation (GDPR) Policy

Last updated: March 2026

Parkhurst Self Drive Hire Limited ("we", "us", "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, store and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

Parkhurst Self Drive Hire Limited is the data controller responsible for your personal data. If you have any questions about this policy or our data practices, please contact us:

2. What Personal Data We Collect

We may collect and process the following personal data:

  • Identity data: Your name
  • Contact data: Email address and telephone number
  • Booking data: Preferred vehicle, pick-up branch, rental dates and times
  • Communication data: Any messages or notes you provide via our booking enquiry form
  • Technical data: Cookies necessary for the website to function (see Section 7 below)

3. How We Collect Your Data

We collect personal data when you:

  • Submit a booking enquiry through our website
  • Contact us by phone or email
  • Visit our premises to collect or return a vehicle

4. How We Use Your Data

We use your personal data for the following purposes:

  • To process booking enquiries: When you submit a booking request via our website, your information is sent to us via email so we can respond to your enquiry
  • To communicate with you: To confirm bookings, discuss availability, and provide customer service
  • To fulfil our contractual obligations: To provide the vehicle hire service you have requested
  • To comply with legal obligations: Such as maintaining records for insurance, licensing, and regulatory purposes

5. Lawful Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

  • Consent: By pressing 'Request Booking' on our website, you consent to us receiving the information you provide via email. You may withdraw this consent at any time by contacting us
  • Contractual necessity: Processing is necessary for the performance of a vehicle hire contract
  • Legitimate interests: To operate our business and respond to enquiries
  • Legal obligation: To comply with regulatory requirements

6. Data Sharing

We do not sell, rent, or trade your personal data to third parties. We may share your data with:

  • Our insurance providers (where required for vehicle hire agreements)
  • The DVLA (for driving licence verification)
  • Law enforcement agencies (where required by law)

7. Cookies

Our website uses only essential cookies that are necessary for the site to function correctly. These cookies:

  • Remember your cookie consent preference
  • Maintain your session while browsing (e.g., selected dates and location)

We do not use advertising, analytics, or third-party tracking cookies.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Booking enquiries (email): Deleted upon your request or when no longer needed to process your enquiry
  • Contractual records: Retained for 6 years in accordance with UK legal requirements

9. Your Rights

Under UK GDPR, you have the following rights:

  • Right of access: You can request a copy of the personal data we hold about you
  • Right to rectification: You can request that we correct any inaccurate data
  • Right to erasure: You can request that we delete your personal data (the "right to be forgotten")
  • Right to restrict processing: You can request that we limit how we use your data
  • Right to data portability: You can request your data in a structured, machine-readable format
  • Right to object: You can object to our processing of your data based on legitimate interests
  • Right to withdraw consent: Where we rely on consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the details in Section 1. We will respond within one month of receiving your request.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Booking enquiries submitted via our website are transmitted securely and delivered to us via email.

11. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

  • Website: ico.org.uk
  • Helpline: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

12. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Your Data Rights

You can request access to, correction of, or deletion of your personal data at any time.

Phone:
020 8979 2067

Email:
info@parkhurst.biz

Booking Enquiry Data

When you submit a booking request via our website, the information you provide is sent to us by email. This email can be deleted at any time upon your request.

Report a Concern

If you believe your data has been mishandled, you can contact the ICO:

ico.org.uk
0303 123 1113